AI, automation and workflow systems
Map repeated work, connect the right systems and build practical AI-assisted, admin or reporting tools without hiding important decisions.
Jordan Lovelle · Ballarat, Australia
I build practical AI, automation and web systems that make work easier to run.
I am a senior web and digital operations specialist based in Ballarat. I work across AI-assisted workflows, automation, WordPress, web applications, reporting and technical operations. I can take a problem from diagnosis through build, testing and handover, then explain it clearly to the people who need to run it.
01 What I do
I work across the process, the platform and the handover.
My role changes with the problem. The common thread is practical technical ownership, from understanding what is happening to leaving a system people can operate.
Websites and web platforms
WordPress and WooCommerce, product websites, responsive interfaces, custom plugins and inherited systems that need careful improvement.
Tracking, infrastructure and support
Analytics, conversion paths, hosting, DNS, performance, technical rescue, documentation and the checks that keep a system supportable.
02 Systems focus
AI and automation work best when the surrounding process is clear.
I map the decisions, inputs, handoffs and failure points first. Then I build the smallest useful combination of automation, AI-assisted review, admin tooling or reporting, with checks and handover kept visible.
- Workflow mapping
- OpenAI API
- Python
- REST APIs
- Admin tools
- Reporting
- Human review
- Technical QA
03 Selected work
A few systems that show how I think and build.
Each example states what it is, the problem it addresses and what I built. Jordan-built systems and demonstrations are labelled plainly.
Internal system / demonstration · Workflow and follow-up system
Two-Dos
A WordPress-based workspace for tasks, priorities, support states and follow-up work that would otherwise scatter across tools and memory.
- Problem
- Planning, follow-up and support states were too easy to scatter across tools, tabs and memory.
- Built
- Workspace architecture, Today planning, board views, account settings, access controls, diagnostics and import paths.
- Outcome
- Reduced manual admin and created one reliable place to manage tasks, priorities and supportable workflow logic.
Internal system / demonstration · Read-only audit and validation tooling
Fetch
A review workflow for pulling campaign, search term, conversion, landing page, tracking and performance data into safer audit loops.
- Problem
- Campaign review, tracking checks and launch readiness relied on scattered manual inspection.
- Built
- Read-only data pulls, validation reports, planning views and QA evidence.
- Outcome
- Improved audit confidence and made lead-generation checks easier to repeat.
Internal system / demonstration · Technical rescue / health checks
HeliOS Health / Remediation
A health-check and remediation suite for website hosting basics, support triage and repeatable technical rescue.
- Problem
- Recurring hosting and website health checks needed a calmer repeatable triage path.
- Built
- Config-driven checks, verification helpers, remediation scripts and runbooks.
- Outcome
- Made technical rescue work easier to repeat, document and hand over.
Internal system / demonstration · WordPress maintenance workflow
CTRL
A maintenance and operations layer for keeping WordPress sites, jobs, state and follow-up work easier to see and manage.
- Problem
- Site operations needed a safer way to see maintenance work, state and follow-up.
- Built
- Overview screens, job flows, site inventory and guarded operations paths.
- Outcome
- Simplified support and made ongoing maintenance easier to manage.
04 Experience
Web delivery, operations and technical support since 2013.
I have run an independent practice, co-founded and operated a digital business, managed agency accounts and worked in hands-on technical support. The full page adds technical scope, selected systems and a CV request route.
2013 to present
Jordan Lovelle / oOMF!
Web Designer, Developer & Digital Operations Specialist
2024
Castle Jackson Pty. Ltd.
Account Manager
2016 to 2023
By Method Pty. Ltd.
Co-Founder, Director of Operations & SEO Specialist
Earlier career
iQuest Consulting and Apple
Technical consulting, systems support and customer support
05 Website help
For businesses with a specific website problem.
Choose the page that best matches what is happening. Each one explains the scope and next step without asking you to diagnose the technical cause first.
06 About
I stay close to the work.
I am based in Ballarat and work remotely with teams across Australia.
My background spans web development, SEO, Google Ads, analytics, operations and technical support. That helps when a website problem turns out to involve the workflow, measurement or infrastructure around it. For organisations looking specifically for AI workflow review, training or implementation, I also run oOMF! as a focused practice.
07 Start
Have a technical project that needs attention?
For a commercial website or systems project, describe the problem and why it matters. I will confirm whether I am the right person and what needs scoping before I quote.
Use this form for commercial technical projects. CV and collaboration requests have a separate email route above.
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