Your website is not pulling its weight
The business has moved on, but the site still feels unclear, outdated or weak at turning visitors into enquiries.
Websites and systems for service businesses
Product engineer for messy, real‑world systems.
I help service businesses turn messy websites, forms, bookings, admin workflows, automations and follow-up into clearer systems that win better enquiries and waste less time.
- Web design
- WordPress
- Product systems
- Workflow automation
- AI-assisted workflows
- Ongoing support
01 Good reasons
Good reasons to bring me in.
Useful projects usually start with a practical business problem: the website is underperforming, enquiries are messy, or the follow-up work lives across too many tools.
The enquiry path is messy
Forms, bookings, follow-up and admin live in too many places, making it harder to respond quickly and consistently.
You need someone who can design and build
Fewer handovers, fewer gaps and more ownership from strategy, page structure and design through to the build and launch.
Your internal process is messy
Spreadsheets, inboxes and manual steps can become a cleaner workflow for bookings, clients, content, follow-up or reporting.
You need ongoing technical support
Maintenance, fixes, content changes, tracking checks and calm handling of the annoying bits after launch.
You have a half-built or inherited system
Something already exists, but it needs untangling, improving, better maintaining or properly finishing.
02 Capability
Where websites, workflows and real business mess meet.
The website is usually only one part of the system. I help fix the pages, forms, workflows, automations and technical bits around it so the public experience and the back-office reality line up.
Rebuilds
Website rebuilds with actual thinking behind them
Clearer service pages, proof, calls to action, content structure and technical foundations shaped around better enquiries.
Systems
Admin tools, portals and internal workflows
Cleaner places to manage clients, content, bookings, tasks, documents, approvals and the repeatable workflows behind the website.
Workflow
Forms, bookings, payments and automations
The practical connective work that gets enquiries and customer details to the right place. I use automation and AI where they make the system clearer, faster or easier to manage, not for novelty points.
Support
Ongoing support, fixes and improvement
Calm help with maintenance, bugs, performance, tracking, content changes, inherited systems, hosting issues and the awkward problems that appear after launch.
03 Featured work
Featured work.
Three stronger examples first: a local business website treated as a working enquiry system, a booking/admin workflow and a behind-the-scenes system for reducing manual follow-up work.
Local business website rebuild
Perth Exposed Aggregate
A local service-business rebuild treated as an enquiry system: search intent, service hierarchy, trust, mobile clarity and next action.
- Problem
- The old site needed a clearer service story, stronger local structure and a simpler path from visitor to enquiry.
- Built
- SEO-aware content hierarchy, responsive service flow, trust cues and practical next-action design.
- Outcome
- Improved enquiry flow and made the website easier to understand, maintain and use as a front-line business system.
Booking and admin workflow
YouBeauty
A booking and management flow shaped around staff, clients, services, schedules and the practical reality of everyday salon admin.
- Problem
- Bookings, staff, services and client details needed to feel like one operational flow.
- Built
- Admin UX patterns for booking, schedule and service management with clearer responsive flows.
- Outcome
- Centralised bookings and connected scattered steps into a clearer workflow for day-to-day management.
Workflow and follow-up system
Two-Dos
A WordPress-based workspace for tasks, priorities, support states and follow-up work that would otherwise scatter across tools and memory.
- Problem
- Planning, follow-up and support states were too easy to scatter across tools, tabs and memory.
- Built
- Workspace architecture, Today planning, board views, account settings, access controls, diagnostics and import paths.
- Outcome
- Reduced manual admin and created one reliable place to manage tasks, priorities and supportable workflow logic.
04 Problems, solved
Solutions grouped by what needed fixing.
Website and enquiry-path work comes first, then the supporting systems around content, admin, bookings, workflow automation, reporting and maintenance.
Websites and front-line business systems
Service websites with structure behind the surface.
Website work that needed trust, clearer service paths, better enquiries, responsive implementation and practical maintainability.
Professional association website
CIFAA
A trust-heavy digital presence for a professional association with complex content, credibility requirements and ongoing maintainability needs.
- Problem
- Credibility, content and association context needed to be easier to navigate and update.
- Built
- Information architecture, responsive templates, content flow and maintainable structure.
- Outcome
- Made content easier to update and gave the association a clearer front-line presence.
Professional services site
VFA
A professional services web presence centred on service structure, credibility, responsive presentation and clear content paths.
- Problem
- The service offer needed to be easier to scan, trust and act on.
- Built
- Content hierarchy, navigation structure, responsive sections and practical client delivery.
- Outcome
- Made services easier to understand and the site easier to maintain.
Decision path / landing page
The Fence Consultant
A page structure project where the job was to make the offer easier to understand, trust and act on from a small-screen-first visit.
- Problem
- The offer needed a clearer path from first impression to confident enquiry.
- Built
- Offer hierarchy, proof points, responsive layout, mobile flow and next-action design.
- Outcome
- Improved enquiry flow and made the decision path easier to follow on mobile and desktop.
Admin, bookings and operations
The back-office pieces around the website.
Admin flows, reporting, automations, support tools and maintenance systems that reduce the duct tape between enquiries, follow-up and delivery.
WordPress maintenance workflow
CTRL
A maintenance and operations layer for keeping WordPress sites, jobs, state and follow-up work easier to see and manage.
- Problem
- Site operations needed a safer way to see maintenance work, state and follow-up.
- Built
- Overview screens, job flows, site inventory and guarded operations paths.
- Outcome
- Simplified support and made ongoing maintenance easier to manage.
Read-only audit and validation tooling
Fetch
A review workflow for pulling campaign, search term, conversion, landing page, tracking and performance data into safer audit loops.
- Problem
- Campaign review, tracking checks and launch readiness relied on scattered manual inspection.
- Built
- Read-only data pulls, validation reports, planning views and QA evidence.
- Outcome
- Improved audit confidence and made lead-generation checks easier to repeat.
Support and service registry
CMND
A registry for service routes, status feeds, documentation and deployed app entry points so support context is not scattered.
- Problem
- Service routes, status and deployment notes were too easy to separate.
- Built
- Registry views, status surfaces, route references and documentation hooks.
- Outcome
- Created one clearer place to understand and maintain deployed systems.
Technical rescue / health checks
HeliOS Health / Remediation
A health-check and remediation suite for website hosting basics: HTTP, SSL, database, PHP-FPM, uptime, backups and server hardening checks.
- Problem
- Recurring hosting and website health checks needed a calmer repeatable triage path.
- Built
- Config-driven checks, verification helpers, remediation scripts and runbooks.
- Outcome
- Made technical rescue work easier to repeat, document and hand over.
Small tools and inherited systems
Tools that support the wider business system.
Interfaces where the value is in reducing manual admin, clarifying decisions and making a process easier to maintain.
Domain and naming workflow
Doname
A domain idea generator with keyword and tone input, optional AI seeding, availability checks, analytics, caching and deep links.
- Problem
- Domain research can become a messy loop of ideas, checks and dead ends.
- Built
- Search flow, API integration, caching, analytics and result states.
- Outcome
- Turned scattered domain checks into a clearer availability workflow.
Cash-flow planning workflow
BillBoard
A local single-user cash-flow MVP built around calendar, budget, accounts and bank views.
- Problem
- Planning cash flow across accounts needed a clearer day-by-day surface.
- Built
- Calendar-led views, account structures and budget planning flows.
- Outcome
- Created one reliable place to model the process and reduce spreadsheet drift.
Inherited system documentation
oOMF! Logic
A self-hosted platform for scanning software projects and generating documentation, architecture notes, diagrams and project bundles.
- Problem
- Project knowledge was too easy to lose inside files, assumptions and handover notes.
- Built
- Read-only analyser, generated docs, diagram export, agent workflows and browser QA.
- Outcome
- Made inherited systems easier to inspect, document and maintain.
Small systems, fixes and technical rescue
Practical fixes for the work around the work.
Smaller systems that reduce friction, clarify operating context and stop technical setups becoming mysteries.
Follow-up and attention workflow
Unified Session Watcher
A local workflow helper for keeping active sessions, browser tabs and editor work easier to resume.
- Problem
- Important work states were spread across tabs, tools and notifications.
- Built
- Local helper, extension hooks, desktop probes, notifications and click-to-open flows.
- Outcome
- Reduced context switching friction and made follow-up work easier to resume.
File workflow / sync safety
Cloud Sync Toolkit
A safer local-master and SharePoint sync workflow with preflight checks, seed scripts, filters, logs and user-level timers.
- Problem
- File sync can become risky when rules, filters and state are unclear.
- Built
- Preflight checks, local-master structure, logging, filters and operational guardrails.
- Outcome
- Made file sync safer, easier to inspect and easier to recover.
Technical inventory / documentation
PC Customisation Inventory
A living inventory of customisations, services, scripts, automations and helpers with generated summaries and stale item tracking.
- Problem
- Useful scripts, services and setup notes are easy to forget or duplicate.
- Built
- Inventory automation, documentation structure, refresh commands and audit modes.
- Outcome
- Made the system easier to maintain, explain and improve.
Workspace efficiency / environment design
Hyprland / Waybar / Desktop System
A customised working environment shaped around fast context switching, status visibility, theme switching and daily ergonomics.
- Problem
- Daily technical work needed faster switching and clearer local state.
- Built
- Waybar modules, workspace scripts, shell helpers, theme switching and UX tuning.
- Outcome
- Improved the operating environment and reduced small repeated frictions.
05 Process
How I usually work.
The shape changes by project, but the rhythm is usually the same: understand the website and workflow mess, make the plan practical, build the useful version and keep improving it after launch.
01
Untangle
Work out what exists, what is broken, where enquiries or admin get stuck and what the business actually needs.
02
Shape
Turn the mess into a practical structure for the website, forms, bookings, content, automation and follow-up work.
03
Build
Design and develop the website, workflow, interface or system that carries the work.
04
Support
Maintain, improve and adjust the website and surrounding system after launch.
06 Technical depth
Technical depth without making the project feel technical.
I can work across the messy bits most service websites eventually depend on: hosting, WordPress, custom code, forms, bookings, CRMs, integrations, automation, practical AI helpers, performance, analytics and ongoing support.
Web platforms
WordPress and websites that stay maintainable
Custom themes, structured content, editor workflows, performance fixes and implementation choices that keep the site easier to update after launch.
Automations
Automations and integrations
Connecting forms, bookings, CRMs, notifications and follow-up so fewer things need to be handled manually.
AI workflows
AI-assisted workflows
Practical AI helpers for reporting, content operations, admin triage, internal tools and repeatable business processes.
Reliability
Hosting, performance and support
DNS, hosting, Cloudflare, SSL, backups, migrations, inherited-system troubleshooting and support handled without turning every fix into a drama.
Evidence
Analytics, SEO and operating evidence
Tracking, Search Console, GA4, Tag Manager, reporting hygiene and technical SEO work translated into clearer enquiry and content decisions.
Rescue
Inherited systems and technical cleanup
Untangling old builds, broken forms, confusing admin areas and fragile support processes so the setup is easier to maintain.
Jordan took the time to listen and really understood what we wanted.
Very knowledgeable, highly professional and courteous.
Jordan is easy to work with. Very accommodating and knowledgeable.
Any issue I have had with my website, emails or alike, he has resolved quickly and thoroughly.
07 Start
Got a website or workflow that feels held together by luck?
Send me the messy version. I'll help work out what needs fixing, what can stay and what should be rebuilt into a clearer system.
A rough version is fine; messy context is useful. Prefer email? [email protected]