Jordan
Web development.
New WordPress sites, careful improvements to existing platforms and reliable technical support.
Explore website servicesJordan Lovelle · Ballarat, Australia
Clear websites. Practical development. Reliable support.
I’m Jordan, a web developer and AI & automation specialist with over 15 years of experience, based in Ballarat. I build clear websites and practical automations, and provide reliable ongoing support.
01 Services
Websites, development and useful automation.
I design and build clear websites, improve WordPress systems and create practical automations that make day-to-day work easier.
oOMF!
AI & automation.
Focused workflows and tools that reduce repetitive work while keeping important decisions with people.
Explore AI & automation at oOMF!02 Recent work
Selected websites and practical systems.
A selection of client website work, alongside oOMF! Router as one example of the AI and automation systems I design and build.
Client project · Beauty marketplace platform
YouBeauty
A beauty marketplace that helps customers discover services and supports providers with business tools.
- Problem
- Customers and beauty professionals needed clearer paths through discovery, booking and day-to-day platform use.
- Built
- A responsive WordPress application with service discovery, marketplace content and provider-focused product experiences.
- Outcome
- A public platform that brings beauty discovery and provider workflows into one branded experience.
Client project · E-commerce website
Sage & Lilly Co.
A floral e-commerce website built around handcrafted arrangements and bouquets.
- Problem
- Customers needed a calm, visual way to browse products, understand the service and place an order.
- Built
- A responsive WooCommerce storefront with product collections, editorial content and ordering flows.
- Outcome
- A distinctive online shop that carries the studio’s visual character across desktop and mobile.
Client project · Professional association website
CIFAA
A member-focused website for the Certified Independent Financial Advisers Association.
- Problem
- The association needed to explain its purpose, membership and independent-advice focus clearly.
- Built
- A responsive WordPress website with membership information, adviser content and enquiry paths.
- Outcome
- A distinctive public platform for members, prospective members and people seeking information.
Built by Jordan · AI task-routing system
oOMF! Router
A comparison workspace that helps choose the right AI approach for a task.
- Problem
- Different AI tasks need different tools, context and levels of human review.
- Built
- A comparison and recommendation interface with clear review points and decision ownership.
- Outcome
- A safe, read-only demonstration; it does not run live model requests.
03 Experience
Web delivery, operations and technical support since 2013.
I have run an independent practice, co-founded and operated a digital business, managed agency accounts and worked in hands-on technical support. The full page covers my experience, selected projects and how to request a CV.
2013 to present
Jordan / oOMF!
Web Designer, Developer & Digital Operations Specialist
2024
Castle Jackson Pty. Ltd.
Account Manager
2016 to 2023
By Method Pty. Ltd.
Co-Founder, Director of Operations & SEO Specialist
Earlier career
iQuest Consulting and Apple
Technical consulting, systems support and customer support
04 About
I stay close to the work.
Based in Ballarat, I work remotely with teams across Australia.
My background spans web delivery, SEO, analytics, operations and technical support. It helps when a website issue reaches into the workflow, measurement or infrastructure around it.
05 Start
Have a website or development project in mind?
Tell me what is happening, why it matters and what a better result would look like. I will confirm whether I can help and what I need before preparing a quote.
Tell me what you are working on. For a role, CV or collaboration, you can also email me directly.
Privacy
Analytics are optional.
This site works without analytics. Choose an option, or continue browsing. Privacy Policy.