Websites that have outgrown their setup
WordPress rebuilds, service pages, enquiry flow, content structure and technical cleanup for sites that need to become clearer, easier to maintain and better at turning visitors into enquiries.
Product engineering for practical business systems
Product engineer for messy, real‑world systems.
I help businesses rebuild, maintain and extend WordPress websites, internal tools, dashboards and workflows that have outgrown their original setup.
- WordPress platforms
- Product systems
- Workflow automation
- Reporting systems
- Technical troubleshooting
- Ongoing support
01 What I help fix
Where websites, workflows and real business mess meet.
Useful projects usually start with a practical business problem: the website is underperforming, the workflow is messy, reporting is unclear, or the follow-up work lives across too many tools.
Messy workflows around the website
Forms, enquiries, follow-up, admin, notifications and reporting often live in too many places. I help make the surrounding workflow easier to see, run and improve.
Internal tools and dashboards
Interfaces for managing clients, content, reports, tasks, documents and repeatable processes when spreadsheets, inboxes and disconnected tools are no longer enough.
Ongoing support and technical rescue
Maintenance, inherited systems, bugs, hosting issues, performance, tracking, documentation and plain-English fixes when the technical setup needs calm, practical attention.
02 Selected work
Selected systems.
A few examples across the range of work I do: front-line websites, workflow tooling, WordPress operations, technical rescue and support systems.
WordPress maintenance workflow
CTRL
A maintenance and operations layer for keeping WordPress sites, jobs, state and follow-up work easier to see and manage.
- Problem
- Site operations needed a safer way to see maintenance work, state and follow-up.
- Built
- Overview screens, job flows, site inventory and guarded operations paths.
- Outcome
- Simplified support and made ongoing maintenance easier to manage.
Workflow and follow-up system
Two-Dos
A WordPress-based workspace for tasks, priorities, support states and follow-up work that would otherwise scatter across tools and memory.
- Problem
- Planning, follow-up and support states were too easy to scatter across tools, tabs and memory.
- Built
- Workspace architecture, Today planning, board views, account settings, access controls, diagnostics and import paths.
- Outcome
- Reduced manual admin and created one reliable place to manage tasks, priorities and supportable workflow logic.
Technical rescue / health checks
HeliOS Health / Remediation
A health-check and remediation suite for website hosting basics, support triage and repeatable technical rescue.
- Problem
- Recurring hosting and website health checks needed a calmer repeatable triage path.
- Built
- Config-driven checks, verification helpers, remediation scripts and runbooks.
- Outcome
- Made technical rescue work easier to repeat, document and hand over.
Website as front-line business system
Perth Exposed Aggregate
A local service-business rebuild treated as an enquiry system: search intent, service hierarchy, trust, mobile clarity and next action.
- Problem
- The old site needed a clearer service story, stronger local structure and a simpler path from visitor to enquiry.
- Built
- SEO-aware content hierarchy, responsive service flow, trust cues and practical next-action design.
- Outcome
- Improved enquiry flow and made the website easier to understand, maintain and use as a front-line business system.
03 Technical depth
Technical depth, kept practical.
I can work across the messy bits most websites and platforms eventually depend on, without making every project feel more technical than it needs to.
- WordPress & WooCommerce
- Forms, CRMs & integrations
- Automation & integrations
- Analytics, SEO & reporting
- Hosting, performance & support
- Inherited-system cleanup
- AI-assisted workflows
- Custom dashboards & admin tools
04 Process
How I usually work.
The shape changes by project, but the rhythm is usually the same: understand the website and workflow mess, make the plan practical, build the useful version and keep improving it after launch.
01
Untangle
Work out what exists, what is broken, where enquiries or admin get stuck and what the business actually needs.
02
Shape
Turn the mess into a practical structure for the website, platform, forms, enquiries, content, automation and follow-up work.
03
Build
Design and develop the website, WordPress platform, workflow, interface or system that carries the work.
04
Support
Maintain, improve and adjust the website and surrounding system after launch.
05 Trust
A few words from clients.
Jordan took the time to listen and really understood what we wanted.
Very knowledgeable, highly professional and courteous.
Jordan is easy to work with. Very accommodating and knowledgeable.
Any issue I have had with my website, emails or alike, he has resolved quickly and thoroughly.
06 Start
Got a website, workflow or technical system that needs untangling?
Send me the messy version. I'll help work out what needs fixing, what can stay and what should become clearer, more usable and easier to manage. I can also send a full CV if that would be helpful.
A rough version is fine; context is useful. Websites, WordPress platforms, reporting tools, workflow fixes, support questions and CV requests all count. Prefer email?
Email me directly