Websites
Clear, considered websites and reliable hands-on help for the platform behind them.
Jordan Lovelle · Ballarat, Australia
Clear websites. Practical systems. Reliable support.
I’m Jordan, a Senior Platform, Systems & AI Workflow Specialist. I build clear websites, practical AI and automation workflows and private tools, and provide reliable support.
01 Services
Websites, practical systems and useful automation.
I design and build clear websites, improve WordPress systems, create guarded AI and automation workflows and make everyday work easier to see and support.
AI workflows
Defined, practical ways to find useful AI work, build a first workflow and help people use it well.
Ongoing systems & support
Supportable internal systems with clear review points, practical visibility and sensible safeguards.
02 Recent work
Selected websites and practical systems.
A selection of client website work, alongside oOMF! Router as one example of the AI and automation systems I design and build.
Client project · Beauty marketplace platform
YouBeauty
A beauty marketplace that helps customers discover services and supports providers with business tools.
- Problem
- Customers and beauty professionals needed clearer paths through discovery, booking and day-to-day platform use.
- Built
- A responsive WordPress application with service discovery, marketplace content and provider-focused product experiences.
- Outcome
- A public platform that brings beauty discovery and provider workflows into one branded experience.
Client project · E-commerce website
Sage & Lilly Co.
A floral e-commerce website built around handcrafted arrangements and bouquets.
- Problem
- Customers needed a calm, visual way to browse products, understand the service and place an order.
- Built
- A responsive WooCommerce storefront with product collections, editorial content and ordering flows.
- Outcome
- A distinctive online shop that carries the studio’s visual character across desktop and mobile.
Client project · Professional association website
CIFAA
A member-focused website for the Certified Independent Financial Advisers Association.
- Problem
- The association needed to explain its purpose, membership and independent-advice focus clearly.
- Built
- A responsive WordPress website with membership information, adviser content and enquiry paths.
- Outcome
- A distinctive public platform for members, prospective members and people seeking information.
Built by Jordan · AI task-routing system
oOMF! Router
A comparison workspace that helps choose the right AI approach for a task.
- Problem
- Different AI tasks need different tools, context and levels of human review.
- Built
- A comparison and recommendation interface with clear review points and decision ownership.
- Outcome
- A safe, read-only demonstration; it does not run live model requests.
03 Experience
Web platforms, systems and AI-assisted workflows.
My current role is Senior Platform, Systems & AI Workflow Specialist at Jordan Lovelle. My wider background includes independent delivery, digital operations, agency account management and separate technical support roles with iQuest Consulting and Apple.
2013 to present
Jordan Lovelle
Senior Platform, Systems & AI Workflow Specialist
2024
Castle Jackson Pty. Ltd.
Account Manager
2016 to 2023
By Method Pty. Ltd.
Co-Founder, Director of Operations & SEO Specialist
Additional experience
iQuest Consulting
Technical Consultant / Systems Support
Additional experience
Apple
Apple Specialist / Technical Customer Support
04 About
I stay close to the work.
Based in Ballarat, I work remotely with teams across Australia.
As a Senior Platform, Systems & AI Workflow Specialist, I work across web delivery, AI and automation workflows, private tools, analytics, operations and technical support.
05 Start
Have a website, workflow or systems problem in mind?
Tell me what is happening, who uses it and what a better result would look like. I will confirm the most sensible service and what I need before preparing a quote.
Tell me what you are working on. For a role, CV or collaboration, you can also email me directly.
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